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171

530

Contributed to a 210% increase in followers across 27 posts through cohesive visual design consistency and content-driver layouts.

Working across four different product categories, understanding print materials and finishes, creating mock client brands as well as composing mockups based on SEO content taught me - balancing restrictive creative freedom with showcasing Willowpack’s voice.

Instagram

171

530

Contributed to a 210% increase in followers across 27 posts through cohesive visual design consistency and content-driver layouts.

Working across four different product categories, understanding print materials and finishes, creating mock client brands as well as composing mockups based on SEO content taught me - balancing restrictive creative freedom with showcasing Willowpack’s voice.

Instagram

Results & reflection

The work

Wellness/ Supplements

Pet Products

Beverage

Cannabis

The challenge & approach

Each deliverable needed to serve two purposes; the individual brand and Willowpack’s own visual identity as the packaging provider. I developed a flexible composition system which involved mockup layout structure

Willowpack needed a fresh and consistent visual identity across channels to build brand personality, recognition and grow their audience. When I joined, they had very limited brand presence and engagement with a follower count of under 250 on Instagram. They needed a fun visual identity that worked across four completely different product categories.


Along with the above, I created a resource base of mockup PNG’s for future use.

PS

Ai

Willowpack

Print & Packaging

Willowpack

Print & Packaging

Willowpack

Print & Packaging

Social Media Design & Brand Visual Strategy

Social Media Design & Brand Visual Strategy

Social Media Design & Brand Visual Strategy

Instagram, Facebook & Website Assets • Mock Brand Identities • Mockup Composition

Instagram, Facebook & Website Assets • Mock Brand Identities • Mockup Composition

Instagram, Facebook & Website Assets • Mock Brand Identities • Mockup Composition

FREELANCE • 2024-2025