Working across four different product categories, understanding print materials and finishes, creating mock client brands as well as composing mockups based on SEO content taught me - balancing restrictive creative freedom with showcasing Willowpack’s voice.
Contributed to a 210% increase in followers across 27 posts through cohesive visual design consistency and content-driver layouts.
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Results & reflection
The work
Wellness/ Supplements
Pet Products
Beverage
Cannabis
Willowpack needed a fresh and consistent visual identity across channels to build brand personality, recognition and grow their audience. When I joined, they had very limited brand presence and engagement with a follower count of under 250 on Instagram. They needed a fun visual identity that worked across four completely different product categories.
Along with the above, I created a resource base of mockup PNG’s for future use.
Each deliverable needed to serve two purposes; the individual brand and Willowpack’s own visual identity as the packaging provider. I developed a flexible composition system which involved mockup layout structure
The challenge & approach
PS
Ai
Instagram, Facebook & Website Assets • Mock Brand Identities • Mockup Composition
Social Media Design & Brand Visual Strategy
Willowpack
Print & Packaging
FREELANCE • 2024-2025