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Responsive across breakpoints
An Inner page atomic re-build for a Chevrolet dealer. Project was based on a word doc provided by client. Multiple content sections structured and styled for their Careers page update.
Chevrolet
A dark theme homepage design built for a Toyota dealership based in Ontario. Multiple versions were provided for client, this being the final approval.
Toyota
BMW Demo Homepage
A homepage concept design built for RFP presentations - to demonstrate to prospective dealers what a BMW site option could visually look like. No client constraints here which allowed for creative ownership following in-house and OEM brand systems.
My Approach
Led with BMW’s visual brand identity. Hero video, bold CTAs based on colour palette and logical content structure.
Each component was picked to feel intuitive for the user landing on the page. Sections for featured inventory, promotional banners and new model highlights along witha detailed header and footer.
RFP DEMO
featured
OEM Brand System
National brand books and dealer guidelines per brand - Non-negotiable for projects that require compliance.
In-House Design System
Internal modules, components, platforms and technical constraints that every page is built on.
Dealer Identity and Requirement
Specific requests as per briefs, references, local branding, inventory complexities and regional expectations.
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EDealer
Auto Web & UI
OEM & Dealer Design at Scale
Responsive Web Pages • In-house Design System
WEB/ UI DESIGNER • 2022-PRESENT