My Framer Site

WEB/ UI DESIGNER • 2022-PRESENT

EDealer

Auto Web & UI

EDealer

Auto Web & UI

EDealer

Auto Web & UI

OEM & Dealer Design at Scale

Responsive Web Pages • In-house Design System

OEM Brand System

National brand books and dealer guidelines per brand - Non-negotiable for projects that require compliance.

In-House Design System

Internal modules, components, platforms and technical constraints that every page is built on.

Dealer Identity and Requirement

Specific requests as per briefs, references, local branding, inventory complexities and regional expectations.

featured

RFP DEMO

BMW Demo Homepage

A homepage concept design built for RFP presentations - to demonstrate to prospective dealers what a BMW site option could visually look like. No client constraints here which allowed for creative ownership following in-house and OEM brand systems.

My Approach

Led with BMW’s visual brand identity. Hero video, bold CTAs based on colour palette and logical content structure.

Each component was picked to feel intuitive for the user landing on the page. Sections for featured inventory, promotional banners and new model highlights along witha detailed header and footer.

A dark theme homepage design built for a Toyota dealership based in Ontario. Multiple versions were provided for client, this being the final approval.

Toyota

Live

Ford

An Inner page atomic re-build for a Ford dealer. Project was a re-vamp for Ford Maintenance Protect Plans Page. Structured to hold extensive information with easily digestible format.

Live

Responsive across breakpoints

More work

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